Given the high prevalence of mobile usage today, businesses are advised to have their website or shopping portal available in the form of a downloadable mobile app. While these do not need to have all the features of the website, it should include some elements essential for users to transact with the business, such as:
The app should provide the user with notifications on when a sale is going on, when a product they liked earlier is back in stock when any new products have been added when an event has been scheduled and other such relevant updates.
The essential purpose of the business website should be fully enabled on the app. Whether it is booking a taxi (like Uber), buying a product (like Amazon) or ordering food (like Uber Eats), customers should be able to do it easily on the business app.
If the business has a blog/newsletter/other content-oriented section that it wants its users to read, that section needs to be incorporated into the app. Medium is widely held to be one of the best blogging apps out there.
A big boost in the mobile application development is games development where you can develop the next hit to the market. Also, apps for meme generation and getting your community and fans socialize about your business.